Ultrasales, Inc. - The Website of Retail Advertising and Marketing Expert Larry Mullins
Marketing Feature Editor,
Furniture World Magazine

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Click on the links below to download a PDF version of the article:

Reinvent Your Company In 2013

Mattress Wars

Multiply Your Ad Effectiveness With The "Why" Factor

Multiply Your Ad Effectiveness With The "What" Factor

Multiply Your Ad Effectiveness With The "Who" Factor

Feel Your Customer's Pain & Sell Lots More

Advances In Evidence Based Advertising

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Online Articles

Follow the links below to view Larry Mullins' articles on the Furniture World website:

Reinvent Your Company In 2013 - Part 1
Published: 1/10/2013
Why should you reinvent your company? Because, as Steve Chandler, author of Wealth Warrior, points out: “Companies and individuals who reinvent themselves are more prosperous than those who stay stuck where they are.”
Read Reinvent Your Company In 2013 - Part 1

The Lost Secrets Of Scientific Selling - Part 4
Published: 12/2/2012
In the first three installments of this series, Furniture World readers learned to identify and develop productive and mutually beneficial relationships with the toughest and most elusive personality types. Read on to find out how salespeople in your organization can increase sales performance by questioning some of the conventional assumptions they hold about success and selling furniture.
Read The Lost Secrets Of Scientific Selling - Part 4

The Lost Secrets Of Scientific Selling - Part 3
Published: 9/25/2012
We learned how to develop productive relationships with tough personality types. Read on to find out how to use this information to improve your sales performance.
Read The Lost Secrets Of Scientific Selling - Part 3

The Lost Secrets Of Scientific Selling - Part 2
Published: 7/12/2012
In the second part of this series we will examine the lost art of mastering our relationships with difficult customers. We will learn how to develop productive and mutually beneficial relationships with the toughest and most elusive personality types.
Read The Lost Secrets Of Scientific Selling - Part 2

The Lost Secrets Of Scientific Selling - Part 1
Published: 6/6/2012
This article illuminates the basic principles of a selling technique that is based upon behavioral science. Want to reach the top much sooner? Want to serve customers better? Is your mind open? Good! The code to human behavior has been cracked. Get ready for some revolutionary selling ideas!
Read The Lost Secrets Of Scientific Selling - Part 1

Mattress Wars - Part 2
Published: 4/5/2012
How can you benefit from changing mattress retailing trends? By embracing them.
Read Mattress Wars - Part 2

Media Mix Magic - Part 4
Published: 3/20/2012
By putting the proven principles of evidence-based advertising to work, you will be able to leverage media to revitalize your market share like nothing else can.
Read Media Mix Magic - Part 4

Media Mix Magic Part 2: Total Store Makeover
Published: 12/5/2011
Part 2: Consider a Total Makeover. Start with zero assumptions about media and about your store.
Read Media Mix Magic Part 2: Total Store Makeover

Media Mix Magic -Part 1
Published: 10/5/2011
Create a killer mix of media that will leverage maximum sales and profits.
Read Media Mix Magic -Part 1

Mattress Advertising Wars
Published: 3/15/2011
Some say that the major “S” mattress brands have lost the high ground in branding and advertising to Tempur-Pedic. Should they be concerned? Larry Mullins thinks so.
Read Mattress Advertising Wars

Multiply Ad Effectiveness With The “Why” Factor
Published: 1/5/2011
The final article of the “Sell Lots More" series will divulge the game-changing link that ties everything together, the Why? Factor.
Read Multiply Ad Effectiveness With The “Why” Factor

Multiply Your Ad Effectiveness With The What Factor
Published: 9/22/2010
Discover how to start using the principles presented in the first part of this series by making sure that you address the “WHAT” factor in your advertising and other customer communications.
Read Multiply Your Ad Effectiveness With The What Factor

Multiply Your Ad Effectiveness With The Who Factor - Part 2
Published: 7/9/2010
Discover how to start using the principles presented in the first part of this series to create a Unique Selling Proposition)and set a new wave of profitable business into motion for very little cost.
Read Multiply Your Ad Effectiveness With The Who Factor - Part 2

Feel Your Customer’s Pain & Sell Lots More
Published: 6/7/2010
Learn to deliver the four “magic” sentences that will relieve your customer’s pain and you will sell more home furnishings... lots more.
Read Feel Your Customer’s Pain & Sell Lots More

Build A Home Furnishings Sales Machine - Part 3
Published: 1/19/2010
The third and final installment in this series explains how you can get way out front of your competition by working to deliver uncompromising Integrity, Excellence, and Caring.
Read Build A Home Furnishings Sales Machine - Part 3

Build A Retail Home Furnishings Sales Machine - Part 2
Published: 11/19/2009
Part 2 of this three part series looks at alternatives retailers have to just cutting back expenses in these tough times. Instead, Larry Mullins suggests ways to become a Market Leader and leave sleeping competitors behind.
Read Build A Retail Home Furnishings Sales Machine - Part 2

Build A Home Furnishings Sales Machine
Published: 10/4/2009
Part 1 of this three part series looks at alternatives retailers have to just cutting back expenses in these tough times. Instead, Larry Mullins suggests ways to become a Market Leader and leave sleeping competitors behind.
Read Build A Home Furnishings Sales Machine

Advances In Evidence Based Advertising
Published: 8/19/2009
Now is the time to convert expensive, weak retail advertising into highly productive, cost effective efforts using the internet.
Read Advances In Evidence Based Advertising

Click here to read even more articles by Larry Mullins on Furniture World's website.