Some of America's most exciting furniture stores are Larry
Mullins' satisfied customers!
Dave Riemenschneider previously wrote a
nice testimonial for a high impact sale. This year, Dave decided
he needed an exit strategy. But he did not want a bunch of hired
guns in his store putting hard sell on his customers. So, to
close his store with community good will and maximum profit,
He decided he needed a Larry Mullins store closing event. The
results were legendary.
"I am writing this on the fourth day of the sale
and already our 7000 square foot store in a rural
town of 1200 people has grossed over $90,000."
10 years in business, some great opportunities presented themselves
and my wife and I made the difficult decision to close our store.
Having used Larry in the past for other sales with great results,
we were certain that he'd do a great job for us again. After
taking the time to talk with us about our past and our plans
for the future, he put together a terrific direct mail piece
for us that told our story beautifully.
"With nervous anticipation we prepared for the opening day
and when it came we were absolutely blown away!
For three days customers
poured into our store and sales were beyond our wildest expectations!
I am writing this on the fourth day of the sale and already
our 7000 square foot store in a rural town of 1200 people has
grossed over $90,000.
"Larry's time tested plan is detailed and laid out so there
is no question what the next step is or when it will take place.
He got to know us and our business and I am convinced that there
is no one in the industry that could tell our story to our customers
the way he has. Thanks, Larry for all you've done for us and
for our business—it's been a great ride!”
Dave & Alisha Riemenschneider
Kingsley Home Furnishings, Kingsley, IA
NOTE: Dave and Alisha continued to sell at an astonishing
rate. When their eightweek event was completed at the end
of May, 2012, their sales volume had reached over $573,000.
To my knowledge, this is the largest sustained volume of
home furnishings per square foot ever recorded.
- Larry Mullins
Three Months' Business in Eight Weeks While
a Forest Fire Rages!
from the forest fires here in Montana had been in the air for
over four weeks and there was no end in sight. Customers were
limited and new inventory was still arriving. I had thought
about another "high impact" sale, but after several over the
past year the results were not what they use to be.
I was talking with a vendor and he suggested I call Larry
Mullins from Ultrasales, as he was very successful in helping
business in difficult situations. I told him he was probably
like most promoters and I doubted he could help. I didn't call
Larry. The next day Larry called me instead! He told me his
advertising did not use much "price and item" efforts like most
promoters, rather he would tell a story and customers would
come to my rescue. Sometimes you have to take a leap of faith
and I did! He was right!
Larry told a story in his ads that is credible and compelling.
He told a story of how the fire had almost stopped our business
and the deals could not be beat! Custom pictures and editorial-type
ads contributed to the narrative. Despite all the smoke in the
Bitterroot Valley throughout September and October the customers
just kept coming, some even wore masks to get to the store!
We were able, with Larry's guidance, to do almost
three months of business in eight weeks……and we didn't use "price
and item" once, which helped us get better margins!
I am so much a believer in Larry Mullins approach that we
will be partnering with him to create promotions and a website
that sets Bitterroot Furniture apart from our competition through
stories and testimonials. We will be unique and
credible, as we both believe that consumers are starving to
work with retailers that have their best interests in mind –
not just another sale. Ultrasales didn't help
for just one event, they are going to help create marketing
throughout the year! After 20 years of promoting, I thought
I had seen and done it all. It's great to be wrong once in awhile."
Bitterroot Furniture, Hamilton, Montana
just completed my first Larry Mullins Sale and it was a huge
success. Larry provides easy-to-follow instructions,
and when I had a question he was quick to respond and explain
the "whys" and "why-nots." He provided everything we needed
in a timely fashion, including custom flyers for the newspaper,
window signs, price tag art, name tags, calendars, and his legendary
"BlueBook" of inside information.
"We followed directions exactly (this was a real key to the
success of the sale) and the results were everything he said
they would be, and then some. All we had to do was sell furniture.
In addition, Larry provided powerful radio commercials that
were absolutely outstanding and customized to our needs.
"We have been in business in Eagle Grove, Iowa, for 63 years.
Yet many new customers were attracted to our sale who had never
visited our store before. (That alone is worth a lot!) I attribute
this increase of market share to Larry's outstanding plan, his
print advertising, and his compelling radio commercials. I recommend
Larry Mullins without hesitation."
Christ Furniture, Eagle Grove, Iowa
Larry: Thanks a lot from our Westlife Furniture & Beddings
Team here in New Zealand. You have been so precise
in deciding the media, trading hours and event planning that
we have easily done 3 months of sales in 11 days! We have never
seen so many people walk through our doors. We have done quite
a few clearance theme sales every year but the best part of
this sale is that we sold more high end product and less loss
leaders. I am very delighted to work with UltraSales and will
definitely use your services in the future. Kind Regards."
Westlife Furniture & Beddings, Auckland, New
partnered with Larry Mullins to run a Storewide Clearance Sale
in our rural town of 1000. Coach Larry provided the
playbook to run an unbelievable sale that created a buying fever
unmatched in recent sales held by Dralle's.We are so happy Larry
was recommended to us. Thanks Larry, I know this was a small
sale compared to what you are use to, but I thank you for helping
out the 'little guy!'"
Dralle’s Department Store, Greene, Iowa
you for providing us with a very successful sales event. It
exceeded our expectations greatly. Larry we are so appreciative
that in this day of seventy, eighty, ninety and one hundred
twenty percent off sales, that you respected the integrity of
our organization and provided a very legitimate savings event.
At the end of the day, integrity is what matters most, and you
proved to us that your company is a very reputable and honest
one. We appreciate that. You can be assured Larry, we will be
contacting you with next year's advertising schedule to work
with you on another program. Our sincere thanks."
Chuck and Nancy Kramer
I Keating Furniture World: Minot, Bismarck, Dickinson and Williston,
much research and fact checking I decided to run a Larry Mullins
event. Being a retailer with a 62 year history of integrity
to protect, the event had to be honest and professional. I was
impressed with the support from Larry and his office staff.
The event calendar made it easy to follow and understand, and
everything went off without a hitch. Needless to say it was
a great sale. Most importantly, Larry's advertising methods
brought new customers into the store. One out of three sales
went to someone who had never bought from us before. Thanks
Larry, great work!!!"
Mark Collard, Owner and CEO
Blackfoot Appliance & Furniture, Blackfoot, Idaho
seventeen years I have owned a franchise location with a top
100 furniture chain. Our corporate partner, Larry Mullins, has
an industry-leading Marketing and Advertising company, UltraSales.
Being part of a 120-store family makes it difficult to put a
locally 'owned and operated' stamp on our store. I have been
authorized to use Larry's custom High Impact events once or
twice a year. Larry's expertise and unique style has made each
and every event a great success. With Larry's programs we have
been able to measurably increase sales during what are typically
slower months without sacrificing margins… PLUS reinforce the
critical fact that our store is locally owned and operated...
'Your Friends and Neighbors.' Larry Mullins can assist you in
running a very successful High Impact event... just follow all
the instructions, use his turn-key materials, and you will have
a great sale."
Paul Barbaro, President
Slumberland Furniture of Willmar, MN
were tough and we needed to move our excess inventory and generate
cash flow. Larry Mullins was recommended to us as the person
who could accomplish, what I thought, was a monumental feat
going into the slower summer months, especially for a small
store in a rural Iowa town of 1200 people. After much consideration
we decided to run a 5 week event using his program. I admit,
I was skeptical before the sale began, but even though there
were a few things that I raised an eyebrow at, we stuck to every
letter of Larry's plan....AND AM I EVER GLAD WE DID!! As this
is written we are 2 1/2 weeks into the sale & we have posted
3 strong months worth of sales into that short time. Inventory
is reduced (drastically), and cash flow is the best we've ever
seen. The best part is that we haven't advertised any price
points, and our margins are still very good. I would highly
recommend Larry to anyone who is considering running a high
impact sale. If it worked for us, I truly think it will work
Dave Riemenschneider, Owner and CEO
Kingsley Home Furnishings, Kingsley, Iowa
"I have tried other promotional firms, and they generated
a lot of business. But, when all was said and done, everyone
made money on the sale but me. Larry created a great plan, and
we knew what to do at every point of the sale. We did terrific
business, and I made a lot of money. He was always responsive
to our needs, and all we had to do was sell merchandise. I recommend
Larry's programs without reservation."
Wendell Farrell, Owner and CEO
Wendell’s Furniture, Colchester, Vermont
"WE PURCHASED A STORE WITH THE CONDITION of being able
to run the retirement sellout for the previous owners. After
talking with several 'high impact sale' specialists, and considering
doing the promotion ourselves, we settled on Larry Mullins of
UltraSales. Larry's ability to customize the event and control
traffic flow was the deciding factor. His unique approach to
print advertising appeals to today's consumer and draws buyers
without having to give away margins. He is honest in assessing
the sales potential of the market and holding the advertising
cost in line. You can avoid the risk of having a flop by using
Doug Bruce, President and CEO
Bruce Furniture Stores
is the second time we have worked with Larry on a promotion.
Ours is an out of the ordinary challenge as we merchandise our
two stores separately with different merchandise and different
operating methods. Larry put them both together and made it
work…wow did it work! Thank you Larry Mullins and UltraSales
for a record setting promotion. Turning a difficult warehouse
move into an exciting and rewarding venture is quite a challenge.
Larry has a rare understanding of what it takes to make advertising
effective and do it in ways that build our stores as a 'brand'
in the community. Larry spent the time and made the effort to
learn about our business and get those facts into the ads...
the best way we know to separate us from the competition. This
promotion pulled the most traffic we've experienced to date
- resulting in record-breaking sales. Our two stores enjoyed
over 10,000 customers through our doors in a four-week period.
We didn't have a counter at the warehouse, but traffic was super
"We are also pleased to say that we stayed on budget.
Larry used the opposite of current wisdom: which says that print
advertising no longer works well. This is true unless you have
the Larry Mullins touch. Larry has an organized way to help
us do a better job of getting ready and staying focused throughout
the promotion. Perhaps our biggest challenge was keeping our
sales force excited, as they tended to get over-tired…a high-class
problem. We can live with problems like this."
Bob & Jeff Winter
Discovery Furniture & RoomMaker Furniture, Topeka, Kansas
sale strategies worked better than we could have ever imagined.
We are a small mom and pop TV and furniture store with approximately
10,000 square feet of showroom in a small rural community. We’ve
been family owned since 1957, so we had a reputation to protect.
The program required only direct mail, print and radio ads,
and they got people in the door! Larry's remodeling sale program
worked right on schedule. We always had extra help around the
store when he said we would need it, and we did need it! He
was always available and ready to adjust the program if needed,
like when we cut the sale back a week at the end because we
ran out of inventory. This was not a bad problem to have! Thanks
Larry for all of your help!"
Dwayne Nyman, Owner and CEO
Nyman Furniture & TV Bancroft, Iowa
had used a liquidator years ago and learned that they were the
only people making money from the sale. So, when I decided to
retire this year I turned to UltraSales and Larry Mullins, the
same folks who helped me with a couple of very successful high
impact sales. The difference was that this time I needed to
get rid of every piece of furniture and accessory and I needed
to pay creditors. My goal was to do 400% of my monthly average
and at a high profit margin. Without invading our store, UltraSales
helped plan the event in detail, from advertising to name tags
and voicemail, created all of the advertising while I focused
on my staff, the sales floor and delivery. UltraSales handled
production of the window signs, price tag art, radio spots,
newspaper ads, and direct mail pieces, even name tag art. Larry
coached me with the media buying saving me a great deal. Larry
was always as close as my phone, when I needed him. I was amazed
that we had a higher profit margin than prior to the sale-without
using item-price advertising! The bottom line is I reached my
goals and I paid UltraSales a fraction of their value to me."
Martin Cates, Retired Owner
My Favorite Store, Rochester Hills, Michigan
THOUGHT WE HAD TRIED EVERYTHING, WITHOUT MUCH SUCCESS, TO GET
SALES AND PROFITS UP. Then we tried a Larry Mullins High-Impact
Sale. What a difference! His package covered every detail, and
when I had a question he was right there with the answer. He
supplied all the customized print, radio, signs, and direct
mail, and we were free to sell furniture. Traffic was unbelievable.
I read the directions in his Bluebook, and they made sense.
I followed them exactly. My boss, Gary Hineline, the owner of
Hineline Home Furnishings, had set a goal for our Harlan store
of $200,000. Gary was delighted when our store cleared $338,688
... with no price-item advertising! We were amazed at the profit
margin. The sale has set a new benchmark for our sales team.
Read and follow the directions. It works, and you can do it!"
Linda Knoell, General Manager
Hineline Home Furnishings Stores
'When I lost my lease after six years in Murfreesboro,
Tennessee I had to do something quick. I talked to members in
my buying group who had used on-site liquidators, and they reported
expenses of eight to ten percent. Much too high. I also did
not feel comfortable with a stranger coming into my store and
taking over. So I called Larry Mullins. What a difference! I
was in control! Larry's program was so complete, custom ads,
signs, mail, radio, TV, everything! All I needed to do was sell
furniture. I believe any furniture man who can run a good day-to-day
business can execute one of Larry's sales. They will make a
lot more profit and have a lot more fun. I highly recommend
Rex Logan, Former CEO
Rooms Galore, Murfreesboro, TN
30 years in the music business, I found myself looking for a
new venture. I discovered a small leather furniture store in
St. Augustine, Florida, just south of my home in Jacksonville.
I immediately started my furniture research, and found a series
of articles written by Larry Mullins on the web at www.furninfo.com.
They were common sense, insightful articles about the furniture
"After barely a week of training with the previous owner, I
found myself all alone one Sunday. I don't mind telling you
that I was praying for guidance. In comes a pleasant couple
shopping for furniture. When I learned the couple I was working
with was Larry and Joan Mullins, I explained to Larry that I
had been reading his articles and had been using them to learn
about my new industry. I told him that I wanted to work with
"Since then we've done several promotions together, with each
having greater success than the previous one. As a result, I
have actually enjoyed increases in November, December and January!
As I write this in mid-February, 2009, we are headed for the
fourth record month in a row! Larry's promotions are well planned
with every detail worked out in advance. His fees are reasonable,
and I especially like the fact that Larry won't allow me to
fail. He makes sure that I do my part and monitors the progress.
An advisor of Larry's caliber, one who is moral and ethical
as well as knowledgeable and experienced, has been invaluable
Jeff Cohen, Owner
Leather by Design, St. Augustine, Florida
am now in the final phase of a Retirement Sale run by Larry
Mullins of Ultrasales. I am very pleased with the results. Sales
have been good and the profit is better than expected. Larry
is easy to work with and is always available by telephone. He
has many good ideas about all forms of advertising. I think
his fee is reasonable. I have heard many 'horror stories' about
hired promoters. Their fees are too high and they waste a lot
of money on advertising. They tend to take over the business
and run it to suit themselves, not caring about anyone else.
I will be happy to discuss our Retirement Sale with any furniture
store owner and answer any questions."
Kinney Furniture, Stamford, Texas