Some Furniture Stores, Large and Small,
are Beating the Recession.

In Fact, They are Enjoying Increasing Market Share,
Record Sales, Cash Flow and Profits.

"Thank you for providing us with a very successful sales event. It exceeded our expectations greatly. Larry we are so appreciative that in this day of seventy, eighty, ninety and one hundred twenty percent off sales, that you respected the integrity of our organization and provided a very legitimate savings event. At the end of the day, integrity is what matters most, and you proved to us that your company is a very reputable and honest one. We appreciate that. You can be assured Larry, we will be contacting you with next year's advertising schedule to work with you on another program. Our sincere thanks."

Chuck and Nancy Kramer
I Keating Furniture World: Minot, Bismarck, Dickinson and Williston, North Dakota

"After much research and fact checking I decided to run a Larry Mullins event. Being a retailer with a 62 year history of integrity to protect, the event had to be honest and professional. I was impressed with the support from Larry and his office staff. The event calendar made it easy to follow and understand, and everything went off without a hitch. Needless to say it was a great sale. Most importantly, Larry's advertising methods brought new customers into the store. One out of three sales went to someone who had never bought from us before. Thanks Larry, great work!!!"

Mark Collard, Owner and CEO
Blackfoot Appliance & Furniture, Blackfoot, Idaho

"For seventeen years I have owned a franchise location with a top 100 furniture chain. Our corporate partner, Larry Mullins, has an industry-leading Marketing and Advertising company, UltraSales. Being part of a 120-store family makes it difficult to put a locally 'owned and operated' stamp on our store. I have been authorized to use Larry's custom High Impact events once or twice a year. Larry's expertise and unique style has made each and every event a great success. With Larry's programs we have been able to measurably increase sales during what are typically slower months without sacrificing margins… PLUS reinforce the critical fact that our store is locally owned and operated... 'Your Friends and Neighbors.' Larry Mullins can assist you in running a very successful High Impact event... just follow all the instructions, use his turn-key materials, and you will have a great sale."

Paul Barbaro, President
Slumberland Furniture of Willmar, MN

"Times were tough and we needed to move our excess inventory and generate cash flow. Larry Mullins was recommended to us as the person who could accomplish, what I thought, was a monumental feat going into the slower summer months, especially for a small store in a rural Iowa town of 1200 people. After much consideration we decided to run a 5 week event using his program. I admit, I was skeptical before the sale began, but even though there were a few things that I raised an eyebrow at, we stuck to every letter of Larry's plan....AND AM I EVER GLAD WE DID!! As this is written we are 2 1/2 weeks into the sale & we have posted 3 strong months worth of sales into that short time. Inventory is reduced (drastically), and cash flow is the best we've ever seen. The best part is that we haven't advertised any price points, and our margins are still very good. I would highly recommend Larry to anyone who is considering running a high impact sale. If it worked for us, I truly think it will work for anyone!"

Dave Riemenschneider, Owner and CEO
Kingsley Home Furnishings, Kingsley, Iowa

"I have tried other promotional firms, and they generated a lot of business. But, when all was said and done, everyone made money on the sale but me. Larry created a great plan, and we knew what to do at every point of the sale. We did terrific business, and I made a lot of money. He was always responsive to our needs, and all we had to do was sell merchandise. I recommend Larry's programs without reservation."

Wendell Farrell, Owner and CEO
Wendell’s Furniture, Colchester, Vermont

"WE PURCHASED A STORE WITH THE CONDITION of being able to run the retirement sellout for the previous owners. After talking with several 'high impact sale' specialists, and considering doing the promotion ourselves, we settled on Larry Mullins of UltraSales. Larry's ability to customize the event and control traffic flow was the deciding factor. His unique approach to print advertising appeals to today's consumer and draws buyers without having to give away margins. He is honest in assessing the sales potential of the market and holding the advertising cost in line. You can avoid the risk of having a flop by using Larry Mullins."

Doug Bruce, President and CEO
Bruce Furniture Stores

"This is the second time we have worked with Larry on a promotion. Ours is an out of the ordinary challenge as we merchandise our two stores separately with different merchandise and different operating methods. Larry put them both together and made it work…wow did it work! Thank you Larry Mullins and UltraSales for a record setting promotion. Turning a difficult warehouse move into an exciting and rewarding venture is quite a challenge. Larry has a rare understanding of what it takes to make advertising effective and do it in ways that build our stores as a 'brand' in the community. Larry spent the time and made the effort to learn about our business and get those facts into the ads... the best way we know to separate us from the competition. This promotion pulled the most traffic we've experienced to date - resulting in record-breaking sales. Our two stores enjoyed over 10,000 customers through our doors in a four-week period. We didn't have a counter at the warehouse, but traffic was super there too.

"We are also pleased to say that we stayed on budget. Larry used the opposite of current wisdom: which says that print advertising no longer works well. This is true unless you have the Larry Mullins touch. Larry has an organized way to help us do a better job of getting ready and staying focused throughout the promotion. Perhaps our biggest challenge was keeping our sales force excited, as they tended to get over-tired…a high-class problem. We can live with problems like this."

Bob & Jeff Winter
Discovery Furniture & RoomMaker Furniture, Topeka, Kansas

"Larry's sale strategies worked better than we could have ever imagined. We are a small mom and pop TV and furniture store with approximately 10,000 square feet of showroom in a small rural community. We’ve been family owned since 1957, so we had a reputation to protect. The program required only direct mail, print and radio ads, and they got people in the door! Larry's remodeling sale program worked right on schedule. We always had extra help around the store when he said we would need it, and we did need it! He was always available and ready to adjust the program if needed, like when we cut the sale back a week at the end because we ran out of inventory. This was not a bad problem to have! Thanks Larry for all of your help!"

Dwayne Nyman, Owner and CEO
Nyman Furniture & TV Bancroft, Iowa

"I had used a liquidator years ago and learned that they were the only people making money from the sale. So, when I decided to retire this year I turned to UltraSales and Larry Mullins, the same folks who helped me with a couple of very successful high impact sales. The difference was that this time I needed to get rid of every piece of furniture and accessory and I needed to pay creditors. My goal was to do 400% of my monthly average and at a high profit margin. Without invading our store, UltraSales helped plan the event in detail, from advertising to name tags and voicemail, created all of the advertising while I focused on my staff, the sales floor and delivery. UltraSales handled production of the window signs, price tag art, radio spots, newspaper ads, and direct mail pieces, even name tag art. Larry coached me with the media buying saving me a great deal. Larry was always as close as my phone, when I needed him. I was amazed that we had a higher profit margin than prior to the sale-without using item-price advertising! The bottom line is I reached my goals and I paid UltraSales a fraction of their value to me."

Martin Cates, Retired Owner
My Favorite Store, Rochester Hills, Michigan

"I THOUGHT WE HAD TRIED EVERYTHING, WITHOUT MUCH SUCCESS, TO GET SALES AND PROFITS UP. Then we tried a Larry Mullins High-Impact Sale. What a difference! His package covered every detail, and when I had a question he was right there with the answer. He supplied all the customized print, radio, signs, and direct mail, and we were free to sell furniture. Traffic was unbelievable. I read the directions in his Bluebook, and they made sense. I followed them exactly. My boss, Gary Hineline, the owner of Hineline Home Furnishings, had set a goal for our Harlan store of $200,000. Gary was delighted when our store cleared $338,688 ... with no price-item advertising! We were amazed at the profit margin. The sale has set a new benchmark for our sales team. Read and follow the directions. It works, and you can do it!"

Linda Knoell, General Manager
Hineline Home Furnishings Stores

'When I lost my lease after six years in Murfreesboro, Tennessee I had to do something quick. I talked to members in my buying group who had used on-site liquidators, and they reported expenses of eight to ten percent. Much too high. I also did not feel comfortable with a stranger coming into my store and taking over. So I called Larry Mullins. What a difference! I was in control! Larry's program was so complete, custom ads, signs, mail, radio, TV, everything! All I needed to do was sell furniture. I believe any furniture man who can run a good day-to-day business can execute one of Larry's sales. They will make a lot more profit and have a lot more fun. I highly recommend him."

Rex Logan, Former CEO
Rooms Galore, Murfreesboro, TN

"After 30 years in the music business, I found myself looking for a new venture. I discovered a small leather furniture store in St. Augustine, Florida, just south of my home in Jacksonville. I immediately started my furniture research, and found a series of articles written by Larry Mullins on the web at www.furninfo.com. They were common sense, insightful articles about the furniture business.

"After barely a week of training with the previous owner, I found myself all alone one Sunday. I don't mind telling you that I was praying for guidance. In comes a pleasant couple shopping for furniture. When I learned the couple I was working with was Larry and Joan Mullins, I explained to Larry that I had been reading his articles and had been using them to learn about my new industry. I told him that I wanted to work with him immediately.

"Since then we've done several promotions together, with each having greater success than the previous one. As a result, I have actually enjoyed increases in November, December and January! As I write this in mid-February, 2009, we are headed for the fourth record month in a row! Larry's promotions are well planned with every detail worked out in advance. His fees are reasonable, and I especially like the fact that Larry won't allow me to fail. He makes sure that I do my part and monitors the progress. An advisor of Larry's caliber, one who is moral and ethical as well as knowledgeable and experienced, has been invaluable to me."

Jeff Cohen, Owner
Leather by Design, St. Augustine, Florida

"I am now in the final phase of a Retirement Sale run by Larry Mullins of Ultrasales. I am very pleased with the results. Sales have been good and the profit is better than expected. Larry is easy to work with and is always available by telephone. He has many good ideas about all forms of advertising. I think his fee is reasonable. I have heard many 'horror stories' about hired promoters. Their fees are too high and they waste a lot of money on advertising. They tend to take over the business and run it to suit themselves, not caring about anyone else. I will be happy to discuss our Retirement Sale with any furniture store owner and answer any questions."

Ray Kinney
Kinney Furniture, Stamford, Texas